The archive of every brand I couldn't keep in one folder.
Victoria's Secret
//001Facebook apps, a live-streamed Fashion Show, the Bombshell Entourage contest, PINK mobile and swim. Work for a fan base that already knew exactly what it wanted.
PacSun
//002A responsive redesign of PacSun.com at 640, 1024 and 1440 widths, from the mega menu down to the store locator, with a style guide to hold it together.
The Limited
//003Homepages, trend stories, a Color Your World mobile campaign, and a big-idea pitch for a store that remembers who you are.
Venus
//004Product pages, bilingual Facebook tabs and the Shine Project for P&G's Venus line. Bright, and built around real routines.
Merrell
//005A Barefoot training challenge: pick a shoe, unlock stages, log the days. Fitness as a game you could actually finish.
Microsoft
//006Homepage and store redesign concepts. Clear paths through a very large catalog.
Purina
//007Pet Profile for iPad and a Facebook app that put people's own pets at the center of the brand.
Ace Hardware
//008Digital Wingman, Soul Paint and social work that made a hardware store feel like a helpful neighbor.
Hasbro
//009Brand sites for Transformers and Nerf, built to be loud.
Point & Pay
//010MyEasyGov: pay property taxes or renew a car registration from your phone, in fewer steps than standing in line.
Rawlings
//011A custom glove builder for tablet and Facebook. Pick the leather, the lace, the stamp.
Bath & Body Works
//012Homepage and landing page concepts with fragrance-first art direction.
Selected
work
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